Recent Watch Releases & History.

Your go-to destination for the latest watch releases, in-depth watch reviews, industry news, and the rich history of luxury and mechanical timepieces.

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Can You Shower or Swim With Your Watch? Water Resistance Guide
Veloce 4 min read

Can You Shower or Swim With Your Watch? Water Resistance Guide

  Can I Shower or Swim With My Watch? Quick rule: If your watch is rated 100m or more, go for a swim. Under 50m?...

October 21, 2025 Read More →
The Omega Speedmaster Dark Side of the Moon (2025) — Ceramic Perfection Revisited
Veloce 2 min read

The Omega Speedmaster Dark Side of the Moon (2025) — Ceramic Perfection Revisited

  The Omega Speedmaster Dark Side of the Moon (2025) — Ceramic Perfection Revisited Omega has quietly refined one of its most talked-about modern icons:...

October 14, 2025 Read More →
How Magnetic Fields Affect Watches — Causes, Symptoms & Fixes
Veloce 4 min read

How Magnetic Fields Affect Watches — Causes, Symptoms & Fixes

Wondering How Magnetic Fields Affect Watches? Here’s What To Know.  Hey, Nick here from VELOCE. I’ve been around watches long enough to know that magnetism...

September 23, 2025 Read More →
Top 10 Watch Care Questions (Real Answers from Everyday Collectors)
Veloce 2 min read

Top 10 Watch Care Questions (Real Answers from Everyday Collectors)

Top 10 Watch Care Questions  Owning a nice watch feels amazing, until you start wondering: Am I taking care of it the right way? Don’t...

September 22, 2025 Read More →
Beginner’s Guide to Watches: 10 Common Questions Answered
Veloce 3 min read

Beginner’s Guide to Watches: 10 Common Questions Answered

  Beginner’s Guide to Watches: 10 Common Questions Answered Hey, Nick here with VELOCE - The app for watch enthusiasts. I wanted to put together...

September 22, 2025 Read More →
10 Things to Know Before Buying Your First Watch
Veloce 4 min read

10 Things to Know Before Buying Your First Watch

10 Things to Know Before Buying Your First Watch Down-to-earth advice for first-time watch buyers — practical questions, real insight, and tips that actually help...

September 20, 2025 Read More →
Top 9 Affordable Watches for Fall | Stylish Budget-Friendly Picks
Veloce 1 min read

Top 9 Affordable Watches for Fall | Stylish Budget-Friendly Picks

Top 10 Affordable Watches for Fall Top 9 Affordable Watches for Fall Fall is the perfect season for rich tones, rugged textures, and layering —...

September 19, 2025 Read More →
Porsche Design’s 911 Turbo S Chronograph
Veloce 2 min read

Porsche Design’s 911 Turbo S Chronograph

Porsche Design’s 911 Turbo S Chronograph: A Watch Built for Car Lovers When a watch and a car share the same DNA, you get something...

September 19, 2025 Read More →
Bell & Ross BR-X3
Veloce 2 min read

Bell & Ross BR-X3

Bell & Ross has long been known for its aviation-inspired watches that combine rugged utility with contemporary style. With the release of the BR-X3 collection,...

September 18, 2025 Read More →
Swatch’s WHAT IF…TARIFFS?
Veloce 2 min read

Swatch’s WHAT IF…TARIFFS?

Leave it to Swatch to make international trade policy wearable. Their latest release, the WHAT IF…TARIFFS?, is not just a watch—it’s a playful Swiss commentary...

September 17, 2025 Read More →
Exclusive Interview: SēL Instruments, American Watchmaker of the new Hyperlite GP
Veloce 4 min read

Exclusive Interview: SēL Instruments, American Watchmaker of the new Hyperlite GP

Brand Spotlight SēL Instruments: Engineering Without Compromise I recently connected with SēL Instruments to learn more about their journey as an American watch manufacturer, their...

September 10, 2025 Read More →
How to Choose Your First Watch (Without Overthinking It)
Veloce 2 min read

How to Choose Your First Watch (Without Overthinking It)

It’s not as hard as you think & the community will help you along the way!  If you’re thinking about getting into watches, it might...

September 06, 2025 Read More →
Microbrands vs. Heritage Brands: Who’s Winning?
Veloce 1 min read

Microbrands vs. Heritage Brands: Who’s Winning?

The watch world has never been more dynamic. Today’s collectors navigate a landscape of heritage brands, microbrands, and independent brands, each offering a unique perspective...

September 02, 2025 Read More →
Time Flies: The Mercedes Benz 300SL Gullwing and Its Jaeger Clock
Veloce 1 min read

Time Flies: The Mercedes Benz 300SL Gullwing and Its Jaeger Clock

The Jaeger Clock of the Mercedes-Benz 300SL Gullwing A Timepiece on Wheels: The Jaeger Clock of the 300SL Gullwing The Mercedes-Benz 300SL Gullwing, launched in...

August 29, 2025 Read More →
Blancpain Fifty Fathoms 38mm: The Icon Shrinks. Not Its Soul
Veloce 1 min read

Blancpain Fifty Fathoms 38mm: The Icon Shrinks. Not Its Soul

Blancpain has introduced a new 38 mm Fifty Fathoms Automatique, joining the 42 mm and 45 mm sizes and broadening the appeal of the original modern dive watch....

August 26, 2025 Read More →
The 5 Most Important Watch Innovations That Changed Timekeeping Forever
Veloce 1 min read

The 5 Most Important Watch Innovations That Changed Timekeeping Forever

Watches aren’t just about telling time — they’re the result of big ideas that changed how we live. Here are five breakthroughs that shaped the...

August 13, 2025 Read More →
The History of Omega: From Pocket Watches to the Moon and Back
Veloce 2 min read

The History of Omega: From Pocket Watches to the Moon and Back

Omega isn’t just another watch brand. It’s one of those names that feels like it’s always been around. Even if you’re not deep into watches,...

August 13, 2025 Read More →
The Wristwatch Was Born in the Trenches
Veloce 4 min read

The Wristwatch Was Born in the Trenches

Discover how trench watches from the Boer War evolved into the modern men’s wristwatch, transforming timekeeping through military innovation and style.

August 11, 2025 Read More →
Seiko and Pepsi Unveil Official Watch Collaboration
Veloce 1 min read

Seiko and Pepsi Unveil Official Watch Collaboration

Seiko has officially teamed up with Pepsi for a historic first: a limited edition Seiko 5 Sports x Pepsi collaboration. While many collectors have dubbed...

August 05, 2025 Read More →
The Dive Watch: A Rugged History Beneath the Surface
Veloce 1 min read

The Dive Watch: A Rugged History Beneath the Surface

There’s something timeless about a dive watch. It speaks to the kind of man who’d rather be under open sky than office lights, whose tools...

August 05, 2025 Read More →
Anoma A1 Optical: Time as Illusion
Veloce 1 min read

Anoma A1 Optical: Time as Illusion

The Anoma A1 Optical is a British indie watch with a hypnotic Op Art dial, Swiss automatic movement, and sculptural triangular case. Limited to 300...

August 04, 2025 Read More →
When the Glass Ran Thin: How Supply Shortages Deepened the Watch Industry Collapse (1970s - 1980s)
Veloce 1 min read

When the Glass Ran Thin: How Supply Shortages Deepened the Watch Industry Collapse (1970s - 1980s)

During the Quartz Crisis of the 1970s and ’80s, mechanical watch brands were already under intense pressure. With Japanese companies like Seiko leading the charge...

August 04, 2025 Read More →
Congratulations to Brigade Watch Co.
Veloce 1 min read

Congratulations to Brigade Watch Co.

We’re excited to announce that Brigade Watch Co. has claimed the spotlight as our first-ever Trending Brand on VELOCE for July 2025!

August 01, 2025 Read More →
Seiko’s New Speedtimers Pay Tribute to the Legendary Datsun 240Z
Veloce 1 min read

Seiko’s New Speedtimers Pay Tribute to the Legendary Datsun 240Z

Seiko has unveiled a thrilling new lineup of Prospex Speedtimer chronographs, each one inspired by the legendary Datsun 240Z that conquered the 1971 East African...

August 01, 2025 Read More →
1990s Kraft Macaroni & Cheese Watch
Veloce 1 min read

1990s Kraft Macaroni & Cheese Watch

In the early 1990s, Kraft Macaroni & Cheese launched a quirky and now-iconic promotional campaign through its “Cheese & Macaroni Club.” Kids across the U.S....

July 31, 2025 Read More →
From Speedometers to Wristwear: The Story Behind Audoin Watches
Veloce 1 min read

From Speedometers to Wristwear: The Story Behind Audoin Watches

Florian, the founder of Audoin Watches, never planned to become a watchmaker. Originally from France and now living in Berlin, Florian simply couldn’t find a...

July 31, 2025 Read More →
How a Plastic Watch Saved Swiss Watchmaking
Veloce 1 min read

How a Plastic Watch Saved Swiss Watchmaking

In the early 1980s, the Swiss watch industry faced its greatest existential threat. After centuries of dominating global horology with mechanical craftsmanship and prestige, Switzerland...

July 31, 2025 Read More →
Strapping on History: The Rise of NATO Watch Straps
Veloce 1 min read

Strapping on History: The Rise of NATO Watch Straps

The NATO watch strap got its start in 1973 when the British Ministry of Defence introduced it as standard issue for soldiers. Officially called the...

July 31, 2025 Read More →
A Skybound Masterpiece: The Credor Goldfeather GBCF999
Veloce 1 min read

A Skybound Masterpiece: The Credor Goldfeather GBCF999

Discover the Credor Goldfeather GBCF999, an ultra-rare Japanese tourbillon watch blending urushi lacquer, platinum, and handcraft into wearable art.

July 31, 2025 Read More →
Tudor Pelagos FXD Chrono “Yellow”
Veloce 1 min read

Tudor Pelagos FXD Chrono “Yellow”

The Tudor Pelagos FXD Chrono “Yellow” is a striking limited-edition watch launched this week, crafted in partnership with Tour de France legend Fabian Cancellara. Its...

July 31, 2025 Read More →
Omega Speedmaster - 1969
Veloce 4 min read

Omega Speedmaster - 1969

Omega Speedmaster: The Moonwatch The Omega Speedmaster isn't just a watch; it's a piece of history strapped to the wrist. Its story is one of...

July 31, 2025 Read More →
The Watch That Survived the Hiroshima Atomic Bomb
Veloce 1 min read

The Watch That Survived the Hiroshima Atomic Bomb

On the morning of August 6, 1945, at exactly 8:15 AM, the atomic bomb detonated over Hiroshima, changing the world forever. Among the victims was...

July 31, 2025 Read More →
Seiko 5 Sports SRPD71
Veloce 1 min read

Seiko 5 Sports SRPD71

The Seiko 5 Sports SRPD71 is a fantastic entry-level automatic watch with a strong heritage—Seiko’s 5 Sports line has been making durable, reliable watches for...

July 31, 2025 Read More →
The Story Behind Dalí’s Melting Watches
Veloce 1 min read

The Story Behind Dalí’s Melting Watches

In 1931, Salvador Dalí painted The Persistence of Memory, featuring surreal, melting watches draped over a dreamlike landscape. These soft, drooping timepieces challenge our normal...

July 31, 2025 Read More →
The Watch That Saved Sailors: Harrison’s Game-Changing H4
Veloce 1 min read

The Watch That Saved Sailors: Harrison’s Game-Changing H4

In 1759, John Harrison completed the H4 marine chronometer, a revolutionary timepiece that solved the centuries-old “longitude problem” at sea. Before this, sailors could determine...

July 31, 2025 Read More →
The Rolex That Survived the Deepest Place on Earth
Veloce 4 min read

The Rolex That Survived the Deepest Place on Earth

In 1960, Rolex made history with the Rolex Deep Sea Special, a prototype dive watch that accompanied the bathyscaphe Trieste to the deepest known point...

July 31, 2025 Read More →
Blancpain Makes Fifty Fathoms Tech a Bold Permanent Collection Star
Veloce 1 min read

Blancpain Makes Fifty Fathoms Tech a Bold Permanent Collection Star

Blancpain just dropped something big, literally and figuratively. The new Fifty Fathoms Tech is now a permanent part of their lineup, not just a limited...

July 31, 2025 Read More →
BluShark Straps Nautilus One Pass-Through Strap
Veloce 1 min read

BluShark Straps Nautilus One Pass-Through Strap

The Blushark Nautilus One Single Pass Straps are solid, no-nonsense straps that get the job done. The nylon is durable but soft enough to wear...

July 31, 2025 Read More →
Urban Jürgensen Returns With Mastery and Purpose
Veloce 1 min read

Urban Jürgensen Returns With Mastery and Purpose

Urban Jürgensen, a watchmaker with roots going back to 1773, has officially returned to the scene. Known for its classic designs and old-school craftsmanship, the...

July 31, 2025 Read More →
The “Paul Newman” Dial: From Flop to Fame
Veloce 1 min read

The “Paul Newman” Dial: From Flop to Fame

In the 1960s, Rolex released a variation of its Cosmograph Daytona with an exotic dial. It featured art deco-style numerals, a contrasting color scheme, and...

July 31, 2025 Read More →
TAG Heuer Formula 1 Solargraph: Racing Heritage Meets Solar Innovation
Veloce 1 min read

TAG Heuer Formula 1 Solargraph: Racing Heritage Meets Solar Innovation

The TAG Heuer Formula 1 Solargraph WBY1113.BA0042, officially released in early 2025, stands out as a striking addition to the brand’s celebrated Formula 1 collection....

July 31, 2025 Read More →
Time as Canvas: How Watches Became Wearable Art
Veloce 1 min read

Time as Canvas: How Watches Became Wearable Art

Watches aren’t just about telling time, they’ve become little works of art you can wear on your wrist. Back in the 1980s, Swatch teamed up...

July 31, 2025 Read More →
The First Men’s Wristwatch Was Built for the Sky
Veloce 1 min read

The First Men’s Wristwatch Was Built for the Sky

In 1904, Brazilian aviator Alberto Santos Dumont had a problem. He loved flying his early aircraft, but checking the time midflight meant digging into his...

July 31, 2025 Read More →
Bulova Super Seville Honeycomb Limited Edition
Veloce 1 min read

Bulova Super Seville Honeycomb Limited Edition

The Bulova Super Seville Honeycomb Limited Edition transforms the classic 1970s Super Seville into a beautifully crafted ode to nature’s tiny marvel, the honeybee. Limited...

July 31, 2025 Read More →
Innovative Watches: The Ultimate Ming 37.02 Monolith Collection
Veloce 1 min read

Innovative Watches: The Ultimate Ming 37.02 Monolith Collection

The Ming 37.02 Monolith is a watch that lives up to its name, it’s sleek, dark, and minimal in the most deliberate way possible. Building...

July 31, 2025 Read More →
MING 20.01 Series 5
Veloce 1 min read

MING 20.01 Series 5

MING is a young but respected independent brand, founded in 2017 by photographer and designer Ming Thein. Known for its bold design language and obsessive...

July 31, 2025 Read More →
Stefan Kudoke’s K5 - Unlike Any Other Watch
Veloce 1 min read

Stefan Kudoke’s K5 - Unlike Any Other Watch

If you’re tired of cookie-cutter watches and want something with real character, the Kudoke K5 is one of the most imaginative releases from an independent...

July 31, 2025 Read More →
The HYPERLITE GP: A No-Nonsense Field Watch from SēL Instrument
Veloce 1 min read

The HYPERLITE GP: A No-Nonsense Field Watch from SēL Instrument

Tucson-based SēL Instrument is set to release its newest creation: the HYPERLITE GP — a military-grade, no-nonsense field watch engineered for extreme durability and everyday...

July 31, 2025 Read More →
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